How to find content opportunities
Have you ever felt stuck when working on content? Do you need a proven strategy of finding content gaps and unique content angles? In this tutorial, we’ll present you a comprehensive strategy on how you can discover what people search for online, how to improve your content, and how to get quick SEO wins utilizing the KeywordsPeopleUse SEO Intelligence Platform along the way.
We’ve got 4 proven methods of getting an edge in today’s competitive content marketing environment for you.
Method 1. Leverage People Also Ask questions
The most useful Google features to explore any topic is the People Also Ask box. It allows you to quickly navigate any topic and discover what questions people ask about it. These questions aren’t just random ones, but correspond to the real queries people type in Google. Therefore, they indicate a particular search demand, even though traditional SEO tools may show zero search volume for such queries.
You can choose to do this type of research manually by issuing a query in Google and then clicking on all People Also Ask results. But to save time, we recommend using our People Also Ask Tool. It does all the clicking and scraping of live data for you automatically, rendering questions in an attractive visual format. There are 2 search types: Standard Search and Deep Search. For a Standard Search, you will get 30-50 questions on average for each seed search phrase. For the Deep Search, you will get one additional level of nesting, resulting in a comprehensive list of 100-150 questions.
If you want to further group the result use our Keyword Clustering Tool to get question clusters based on live Google SERP analysis. You can also download the data as a CSV file for further processing or analysis.
Method 2. Find content gaps with Reddit and Quora
Reddit and Quora are a goldmine when it comes to finding content gaps. When people cannot find answers on Google, they go to forums and ask the question there. Finding these questions is a great way of spotting content gaps which are easy to rank for. That’s why we always recommend checking what questions people ask on Reddit and Quora. Use our Reddit and Quora Keyword Research Tool to lift the burden off your shoulders and automate this.
Method 3. Discover adjacent topics with Semantic Keyword Research
This is a unique and innovative method created here at KeywordsPeopleUse. Use our Semantic Keyword Research Tool to find the real queries that people often search together.
Let’s say you are interested in email marketing software, particularly “mailchimp”. If you use it as a search query, and then group the results, we would not only get a list of all “mailchimp competitors”, but we would also see the other topics that our audience is interested in, such as “email marketing in general”, “other marketing tools”, and even “web design platforms”, and “e-commerce platforms”.
It’s not a surprise, as email marketing software is just a part of the toolkit which a typical company uses in its marketing process. Having this information, you may choose to create content touching these adjacent topics of interest of our audience, e.g. “web design” or “e-commerce”.
These capabilities make the Semantic Keyword Research Tool invaluable for doing competitor and audience research.
Method 4. Optimize for phrases you already rank for
One of the easiest ways to quickly improve your content is to optimize for the phrases you already rank for. This is where our Content Optimization Tool which integrates with Google Search Console comes into its own.
Pay attention to the filters this tool provides, specifically to the “On Page 2” and “Questions” filters. If you have queries, for which you rank on the page 2, or queries in the question format, for which you don’t have an exact answer on the page, it is usually trivial to alter your page content to improve the rankings.
Wrapping up
Many traditional SEO tools give you the same type of advice: scrape the top 10 page results from Google, extract their headings, compile a content brief from these headings, and then use an AI Content Generator to create an average copy of what ranks in Google on the first page.
This advice is unfortunately overly simplistic nowadays, as having an average copy rarely works to differentiate your content as being high quality in the eyes of Google. In contrast, if you use the 4 methods we’ve covered here you’ll create content that goes above and beyond what other sites are covering and will provide the information gain that Google now looks for when deciding who to reward with search positioning.
Author:
Edd Dawson
Founder KeywordsPeopleUse
