Best Keyword Insights Alternative
In this article, we’ll compare side by side Keyword Insights and KeywordPeopleUse in 5 key different areas: keyword research, keyword clustering, content creation, content optimization and pricing.
Keyword research
KeywordInsights.ai recommended workflow starts with the Keyword Discovery phase. During this phase Keyword Insights pulls data from Google Autocomplete, Quora and People Also Ask.
This approach is different from giants like Semrush and Ahrefs which store all the possible keyword permutations in their huge databases, but usually miss more fresh, more relevant and intent driven keywords from Google’s Autocomplete and People Also Ask features.
This approach, when using Keyword Insights, appears to have limitations when it comes to researching these more relevant keywords. Let’s take as an example the query “people also ask”. The number of People Also Ask questions returned by Keyword Insights is only 15, and Google Autocomplete suggestions don’t look very convincing.
With KeywordsPeopleUse you can start your keyword research process using a broader number of keyword sources: People Also Ask, Google Autocomoplete, including generation of all long tail keywords, Quora, Reddit, and Semantic Keyword Research.
For the People Also Ask feature KeywordsPeopleUse performs live clicks on the PAA box, which yields a much larger list of relevant results.
Another unique feature of KeywordsPeopleUse is its Semantic Keyword Research Tool which helps you to find other related keywords that are often searched together with the main keyword. This is something we’ve yet to see in any other SEO tool.
One frustration that you face using Keyword Insights for keyword research is that it doesn’t provide you with search volume straight away, and you are required to spend additional credits on every keyword to get its search volume. You cannot skip this step and proceed to keyword clustering without it.
Keyword clustering
The next phase is keyword clustering. Using Keyword Insights you have to go through the Keyword Discovery process and obtain search volume to get to this point. There is quite a learning curve associated with this process.
KeywordsPeopleUse, on the other hand, simplifies the keyword clustering process for new users. Its Keyword Clustering Tool offers a number of different clustering workflows. All you need is to enter one seed keyword phrase, and KeywordsPeopleUse will do the research and clustering for you automatically. You are still free to do the research yourself, save the results into a keyword list, and then perform clustering.
Let’s take a look at the clustering results obtained by Keyword Insights for the phrase “people also ask”. The top identified cluster is “sam altman net worth”. Sam Altman is a well known person in the world of AI, but he has nothing to do with People Also Ask. Other suggestions are “who is sam altman” and “what is semrush”.
If we use the “Search for Keywords, Volume, and Cluster” workflow in KeywordsPeopleUse we will get the following results
As you can see, these are more relevant clusters including queries about SERP and Google Search Console. Each keyword has a monthly search specified on the right.
But the true innovation of KeywordPeopleUse is its unique dynamic link intersects feature. With this feature you can change the number of links that different SERP results for different queries should have in common to form a cluster.
It is often very handy to play with this parameter to see how more or less tightly coupled clusters will look to find a perfect shape. This is best demonstrated through KeywordsPeopleUse stunning cluster visualization feature. See an example below of a crowded cluster which you may consider to split into several clusters using a different link intersects param. This is done on the fly without doing rescraping. Unfortunately, this is not something that is available with Keyword Insights.
Content creation
As a next step Keyword Insights offers a Content Brief Generator based on your competitors’ headings, and an AI Content creation tool based on that content brief.
KeywordsPeopleUse also offers a number of workflows with its SEO AI Assistant feature including generation of articles, content briefs, outlines and topical maps.
These workflows are something to quickly start with, but we would not advise on creating an average AI copy of your competitors’ pages. Instead, we created a full dedicated tutorial on How to find content opportunities and discover what your competitors may have missed.
Content optimization
Another shortcoming of Keyword Insights is that it completely misses tools for monitoring and optimizing your content. This is where KeywordsPeopleUse is a much better option. KeywordsPeopleUse includes a comprehensive Content Optimization Tool which integrates with Google Search Console.
This content optimization tool automatically pulls your site data, tracks mentions, measures cosine similarity between queries and pages, tracks page positions, and includes many handy filters to quickly discover content opportunities.
Pricing
Keyword Insights plans start with a $58/mo Basic plan. KeywordsPeopleUse plans start with a $15/mo Lite plan.
On a $58/mo Keyword Insights Basic plan you get 12,000 credits. If you use search volume, you can cluster 6,000 keywords which is approximately $0.01 per keyword clustered.
On a $39/mo KeywordsPeopleUse Standard plan you get 500 credits with which you can cluster 5,000 keywords which is approximately $0.008 per keyword clustered.
Keyword Insights team plans start at $145/mo and 2 user seats included. KeywordsPeopleUse team plans start at $15/mo and unlimited user seats included.
KeywordsPeopleUse offers clustering of 150 keywords for free (no credit card required) while Keyword Insights offers 4 days limited trial for $1.
In conclusion
KeywordsPeopleUse is a much more comprehensive keyword research, keyword clustering and content optimization tool. It has some unique features like Semantic Keyword Research, Dynamic Link Intersect Clustering, Vector Embeddings and Cosine Similarity for pages and queries. On top of that KeywordsPeopleUse is much more cost effective, making it a perfect alternative to Keyword Insights.