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SEO Glossary of Terms

The SEO Industry, like all industries, has a language all of its own. Even seasoned SEO professionals, especially those that specialise in specific SEO areas, might not know every term in use across the whole sphere of SEO.

This comprehensive glossary will help you quickly understand each and every SEO term, from A to Z and beyond.

A

About This Result

Ad Content (Ads)

Affiliate Network

Affiliate Marketing

AI Generated Content

Algorithmic Penalty

AMP (Accelerated Mobile Pages)

API (Application Programming Interface)

B

Backlink Profile

Bad Neighborhood

Bing Webmaster Tools

Broken Link Reclamation

C

Call To Action (CTA)

Commercial Intent

Content Delivery Network (CDN)

Content Gap Analysis

Content Marketing

Conversion Rate

Conversion Rate Optimisation (CRO)

Core Web Vitals

Crawling Software

CTR (Click Through Rate)

D

Digital Product

Display Advertising

Domain Rating (DR)

Duplicate Content

E

Engineering As Marketing

Exact Match Domain (EMD)

F

Faceted Navigation

Featured Snippet

G

Google API Documentation Leak

Google Autocomplete

Google Business Profile

Google Discover

Google Indexing API

Google Knowledge Graph

Google Knowledge Panel

Google Page Speed Insights

Google Patent Applications

Google Patents Search

Google Quality Raters

Google Quality Rater Guidelines

Google Search Console

Google Search Essentials

Google Tag Manager

Google Webmaster Guidelines

Google Webmaster Tools

GPT (Generative Pre-trained Transformer)

Ghost Posting (Ghost Blogging)

Guest Blogging (Guest Posting)

H

Helpful Content Update (HCU)

I

Information Gain

Informational Intent

J

K

Keyword Cannibalisation

Keyword Clustering

Keyword Density

Keyword Difficulty

Keyword Grouping

Keyword Research

Keyword Stuffing

L

Lead Generation

LLM (Large Language Model)

Local Business Schema

Log File Analyser

M

Main Content (MC)

Meta Description

Meta Robots Tag

Mobile-first Indexing

Multivariate Test

N

NAP (Name, Address, Phone number)

Natural Language Processing (NLP)

Navigational Intent

O

Organic Search Results

Organic Traffic

Outreach Link Building

P

PBN (Private Blog Network)

People Also Ask (PAA)

Personalisation

Programmatic SEO (pSEO)

Q

Query Deserves Freshness (QDF)

R

Reciprocal Link

Reconsideration Request

Related Searches

Request Indexing

S

Search Features

Search Generative Experience (SGE)

Semantic Keywords

SERP Clustering

S-P-A-M (Search Position Above Mine)

Structured Data

Supplementary Content (SC)

T

Terms of Service

TF-IDF (Term Frequency - Inverse Document Frequency)

Tiered Link Building

Top Level Domain (TLD)

Topical Authority

Topical Authority Score

Transactional Intent