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SEO Glossary - N
Niche
A site’s niche is the topic area that the site covers.
Naked Link
A naked link is one where the anchor text is just the plain url that is being linked to.
An example naked domain is: <a href=”https://domain.com”>https://domain.com</a>
Named Update
A named update is any Google update (except core updates) which Google announces. Named updates usually target specific areas, such as Reviews updates and Helpful Content updates.
Named updates are announced at the Google Search Central Blog.
NAP (Name, Address, Phone number)
NAP (short for Name, Address, Phone number) is a set of information that Google looks to see consistency in when it discovers it related to your business in different places online. If Google sees multiple different NAP’s for the same business then how does it know which one to trust, and having trustworthy data is a key part of ranking well in local SEO.
Try to ensure consistency in your NAP and any other data about your business in all sources (your own and other sites) that publish it.
Natural Language Processing (NLP)
Natural Language Processing (NLP for short) is a branch of computer science that looks to enable computers to understand and manipulate human language.
NLP aims to be able to categorize and extract information and insights from text documents.
In SEO NLP is often used to try and determine the intent of language and to discover entities in documents.
Natural Link
Any link that a website receives naturally, e.g. without outreach or solicitation. See Organic Link, Editorial Link.
Negative SEO
Negative SEO is where a competitor (or just someone with a grudge) will attempt to use Blackhat techniques to get your website penalised by Google.
Niche Edit
Niche editing is a Blackhat link building technique where you pay the owner of a webpage on a third party site to insert a backlink with targeted anchor text into an already existing article.
Nofollow
Nofollow is an attribute introduced by Google that can be attached to a link that originally was designed to allow people to link to web pages where there may be a commercial link (e.g. an affiliate relationship) that said to Google “do not pass pagerank or crawl link”. It would protect sites from being penalised for having commercial relationships involving links as the links would not contribute to ranking the destination page.
More recently Google changed the definition slightly so that they reserved the right to pass pagerank or to crawl the link if they decided to. However, the protection from penalisation still applies.
