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SEO Glossary - Z
Zero Volume Keywords
Zero Volume Keywords are those which Keyword Research Tools will say have zero search volume.
Almost all People Also Ask keyword phrases will give a zero search volume result in most keyword research tools which is a false result as it’s well known that PAA results are based on real questions real people ask Google sorted by volume!
In reality the keyword research tools only work on a subset of sample data, not the entirety of all search data, as Google does not make this available.
Basing a content strategy on Zero Volume Keywords can actually bring great results as they help you cover a topic in depth which grows your Topical Authority over time and also naturally starts to build rankings for many related long tail keywords, which leads to a well diversified traffic acquisition.
