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SEO Glossary - U
UGC link
UGC (User Generated Content) is an attribute introduced by Google that can be attached to a link that is included on a page from user generated content rather than the webpage owner. This says to Google “I can’t vouch for this link as website owner as it was generated by one of my website users”. It protects site owners from being penalised for linking to a potentially bad website and allows Google to draw its own conclusions as to whether it should use the link for ranking purposes.
Unnatural Links
How Google describes links it thinks have not been editorially or naturally earned. Google may penalise you for unnatural links, or at the very least discount them from helping you rank.
URL
Short for Uniform Resource Locator, it’s what you type into a web browser to get to a webpage. For example https://www.example.com/folder/webpage.html
User Experience (UX)
User Experience, or UX for short, describes the overall experience of a visitor to your site as they consume and interact with content, and navigate around the site.
Google wants to promote sites with great UX. It considers factors such as Core Web Vitals, mobile user experience, site security, ease of navigation, amount of non core content, such as excessive ads or poorly separated main and supplementary content.
User Generated Content (UGC)
User Generated Content is any content published on a webpage that was not created by the webpage owner, but instead by a user of the website. This type of content includes things like forum posts, blog comments and reviews.
User-Agent
User-Agent is a string of text that any software making requests to web servers will provide in its request header. This string will usually include information such as the vendor and version of software and may include additional information such as operating system.
A website may in some cases show different content depending on the value of the user-agent (see Cloaking).
You can use user-agent switching plugins with your web browser so you can change your user-agent to be Googlebot to see what changes a site may or may not make for Google.
