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SEO Glossary - Y

Your Money Your Life (YMYL)

Your Money Your Life (YMYL) topics are those that Google puts more scrutiny on when deciding whether to include web pages in their index. This is so as to minimise the risk of harm to people from poor or malign advice.

Google defines YMYL topics as those “pages or topics that could impact a person’s future happiness, health, financial stability, or safety”

There is much more detail on what Google considers YMYL and the additional scrutiny it expects to take in the Google Quality Rater Guidelines.